Heroes Work Here
An Extraordinary Story of Courage, Resilience, and Hope From the Front Lines of COVID-19.
Heroes Work Here, the new book by Lucinda M. “Cindy” Baier, President and Chief Executive Officer of Brookdale Senior Living, is available now.
In Heroes Work Here, Cindy shares leadership insights and a behind-the-scenes look at how she and her team navigated the worldwide outbreak of COVID-19. Heroes Work Here recounts the speed at which Brookdale acted, and how Cindy and her team worked tirelessly to help protect tens of thousands of residents and associates.
Throughout this time, few leaders were watched as closely as Cindy. As the CEO of America’s largest senior living company, her decisions helped steer an entire industry through some of its most tumultuous years. All healthcare workers felt the strain of the pandemic, but those serving our nation’s seniors faced additional challenges – and their efforts helped save lives. For Cindy, every choice mattered, and now she is telling the story of how she and her team overcame the challenges posed by the COVID-19 pandemic.
All net profits from sales of Heroes Work Here, which is available on Kindle and Amazon.com, will go to Brookdale’s Associate Compassion Fund. The fund provides financial assistance to eligible Brookdale associates who are dealing with a catastrophe or personal crisis outside of their control.
To learn more about how you can help seniors in your area by joining a company with a culture of caring – where teams are dedicated to the mission of changing lives – visit our Careers page to see opportunities available to you.
Heroes Work Here
An Extraordinary Story of Courage, Resilience, and Hope From the Front Lines of COVID-19.
Heroes Work Here, the new book by Lucinda M. “Cindy” Baier, President and Chief Executive Officer of Brookdale Senior Living, is available now.
In Heroes Work Here, Cindy shares leadership insights and a behind-the-scenes look at how she and her team navigated the worldwide outbreak of COVID-19. Heroes Work Here recounts the speed at which Brookdale acted, and how Cindy and her team worked tirelessly to help protect tens of thousands of residents and associates.
Throughout this time, few leaders were watched as closely as Cindy. As the CEO of America’s largest senior living company, her decisions helped steer an entire industry through some of its most tumultuous years. All healthcare workers felt the strain of the pandemic, but those serving our nation’s seniors faced additional challenges – and their efforts helped save lives. For Cindy, every choice mattered, and now she is telling the story of how she and her team overcame the challenges posed by the COVID-19 pandemic.
All net profits from sales of Heroes Work Here, which is available on Kindle and Amazon.com, will go to Brookdale’s Associate Compassion Fund. The fund provides financial assistance to eligible Brookdale associates who are dealing with a catastrophe or personal crisis outside of their control.
To learn more about how you can help seniors in your area by joining a company with a culture of caring – where teams are dedicated to the mission of changing lives – visit our Careers page to see opportunities available to you.
President, Chief Executive Officer and Director
Lucinda (“Cindy”) Baier is the President, Chief Executive Officer and a member of the Board of Directors of Brookdale Senior Living, the nation's premier operator of senior living communities. As of year-end 2020, the $3.5 billion company operates nearly 700 senior living communities and has the ability to serve approximately 60,000 residents through its independent living, assisted living, Alzheimer’s and other dementia care, and continuing care retirement communities and through its comprehensive network of services. The company's 40,000+ employees are taking care of America's seniors and, in 2020, Fortune magazine ranked Brookdale as one of the top 200 largest publicly listed employers in the country.
Listen to Cindy on the "Inside the ICE House" Podcast >
President, Chief Executive Officer and Director
Lucinda (“Cindy”) Baier is the President, Chief Executive Officer and a member of the Board of Directors of Brookdale Senior Living, the nation's premier operator of senior living communities. As of year-end 2020, the $3.5 billion company operates nearly 700 senior living communities and has the ability to serve approximately 60,000 residents through its independent living, assisted living, Alzheimer’s and other dementia care, and continuing care retirement communities and through its comprehensive network of services. The company's 40,000+ employees are taking care of America's seniors and, in 2020, Fortune magazine ranked Brookdale as one of the top 200 largest publicly listed employers in the country.
Listen to Cindy on the "Inside the ICE House" Podcast >
Careers at Brookdale
We are passionate about serving our residents and their families in a unique intersection of hospitality, wellness and healthcare. Imagine the positive difference you can make each day on a senior’s life. Join our family today.
Careers at Brookdale
We are passionate about serving our residents and their families in a unique intersection of hospitality, wellness and healthcare. Imagine the positive difference you can make each day on a senior’s life. Join our family today.
Everyday Heroes
Work Here
Everyday Heroes
Work Here
Thank A Hero
We invite you to join us in sending our Everyday Heroes some extra appreciation.
Please note any comments shared on this thank you site [and your first and last names] will be available for our associates and others to view. Additionally, by posting, you understand and agree that your comments [and first and last names] may be shared by Brookdale in internal messages to our associates as well as used, distributed, modified, published or displayed externally in informational, educational or promotional materials or in other Brookdale communications.